iPhone Does Not Use Qualcomm Chip, Disaster For Apple
The decision not to use Apple’s Qualcomm chip will negatively impact future iPhone and iOS market share in the long run
Qualcomm has always been a chip leader in high-end smartphones. So replacing Qualcomm with Intel or MediaTek seems to be the wrong move if Apple wants to increase the competitiveness of its products
That does not mean that the Intel or MediaTek rankings are low. In fact, Intel is always appreciated for its creativity and continuous technical innovation
But in the mobile arena, Intel or MediaTek still have to chase Qualcomm. For years, Qualcomm has established the throne that the opponent has to run tired
Qualcomm’s modular chipmaking products are the highest standards, meeting the needs of hardcore partners like Apple. Meanwhile, the modem chip made by other manufacturers is also very good, but not sure enough to make Apple satisfied
Qualcomm’s decision to replace will immediately create challenges not just for Apple. Will manufacturers such as Intel or MediaTek meet the rigorous hardware and testing standards that Apple has set for competing for the next iPhone?
In addition, the hardware of these manufacturers (quality not comparable with Qualcomm) provides the perfect user experience that Apple fans expect? Especially as the price of the iPhone is increasing and many alternatives from Samsung and Google, HTC.
Technological innovation is not a priority
Technically, one could argue that Apple has tried to slow down the pace of mobile technology innovation in recent years.
This view goes against the message that Apple always preaches. However, when you look at the technology that comes with the iPhone, you will contemplate many good things.
To evaluate a brand, look at what they do, but do not listen to them.
The most obvious example is the iPhone X . Although it is sold for $ 1,000 starting price, this smartphone is not equipped with high-speed Gigabit LTE connectivity.
Why, while Gigabit LTE is a popular technology that can be found on all high-end models of Apple’s rivals. Gigabit LTE for ultra-fast mobile connection speeds that any user wants
Why Apple abandoned Gigabit LTE?
Apple may have to depend on partners to make LTE Gigabit modems, so it will help Apple bid openly to make the device more competitive, not just in terms of price but technology. Apple to compete with vendors, the company will collect better value products.
However, the modem array for smartphones is very different. Qualcomm remains the “best” in this area. Qualcomm’s modems outperform performance compared to other competitors.
When comparing the performance of the iPhone 7/7 Plus with and without using Qualcomm’s modem, people will notice the difference. IPhones 7/7 Plus without a Qualcomm modem often have problems with their speed and wireless connection.
Apple’s problem seems simple: It’s better to strictly control the supply chain than to pursue smartphone innovation.
Under Steve Jobs, Apple is always pursuing innovation and innovation. But by the time of Tim Cook, supply chains were of greater value.
The result of this transition is that when mobile technology moves to 5G in the next 12-24 months, Apple is still flush with the old technology.
The old technology here is old one to two generation modems compared to Samsung, Google, HTC and Huawei. If Apple removed Qualcomm, it must have reached the new iPhone 11 with Gigabit LTE connectivity. Even the iPhone 5 has to be 5G.
Here are some questions to ask. With the rapid development of video, virtual reality, and even mobile IoT connectivity, inadequate performance improvement with inferior modem will not be appreciated by users.
It also makes it difficult for network operators. With the outdated modem, Apple will put more pressure on the network infrastructure, and then the application developer when the software is shaking because the company refuses to use modern connectivity standards.
On the business side, this is Apple’s bold tactical move. The company is in legal dispute with Qualcomm.
By removing Qualcomm, Apple is hoping to divert its rival stock price, even undermining investor confidence in Qualcomm. In just a few days, Qualcomm will announce business results.
Apple wants to put pressure on Qualcomm, which makes it disappointed and has to follow Apple’s orders. However, this may be the tactic of “stabbing him back.”
He sticks beaten his back
Apple’s early announcement that Qualcomm will eliminate the chip and telecommunications giants. The company can move resources to other major smartphone makers (Apple’s rivals), and help them outweigh the speed of connectivity.
Qualcomm’s reputation with the mobile industry is obvious. Qualcomm has successfully launched calls on 5G network so the risk with Apple increasingly exist.
By pushing Qualcomm into its rivals, Apple is not only limiting itself to competing, but also triggering a new downturn.
In addition, it is extremely risky for Apple to take charge of commercial design and third-generation chip testing in the short term.
According to the roadmap, the new iPhone will launch in a year. Setting expectations for new chipmakers ready for the moment is extremely dangerous.
If Apple component manufacturers can not build and commercialize the technology for the next iPhone? Will Apple return to Qualcomm or continue to use low-end modems for its phones?
Apple claims it will quit Qualcomm. It sounds like a long time ago, but the immediate consequences, especially for the iPhone. It could be a blow to Apple’s iPhone sales in 2019, and negative impact on iOS market in the long run.
Seems right from the beginning of battle, losers are Apple, not Qualcomm.
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